Penny Lane Privacy Policy
Effective Date: October 27, 2026
Penny Lane (“Penny Lane,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our customers, vendors, consignors, and community.
This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, shop at either of our Traverse City, Michigan, locations, book a booth, participate as a vendor or consignor, use our seller portal, or communicate with us.
By using our website or services, you acknowledge the practices described in this Privacy Policy, subject to any consent or notice required by applicable law.
1. Information We Collect
The information we collect depends on how you interact with Penny Lane.
Information you provide
We may collect personal information you voluntarily provide, including:
Name, email address, phone number, and other contact information.
Booth booking details, appointment information, cancellations, and related communications.
Vendor and consignor account information, inventory records, sales history, booth details, and payout preferences.
Information submitted through applications, forms, surveys, promotions, or customer service inquiries.
Information you provide when contacting us through email, text message, social media, or other communication channels.
Purchase and payment information
When you shop with Penny Lane, book a booth, or receive a seller payout, we may maintain relevant transaction records, including purchases, sales amounts, refunds, payment status, and related information.
Penny Lane uses Square for payment processing and related business functions. Square may collect and process payment information, contact details, transaction data, and other information according to its own privacy practices.
We do not intend to store full payment card numbers or security codes in our own records when those details are handled by our payment processor.
Booking information
Penny Lane uses Acuity Scheduling to manage booth bookings and related scheduling activities. Information submitted through booking forms may include your name, contact details, appointment information, and any additional information requested through the booking process.
Acuity processes information according to its own privacy practices and the services configured for Penny Lane.
Seller portal information
Our seller portal allows participating vendors and consignors to access certain information about their sales or inventory. We collect and maintain information necessary to administer seller accounts, track merchandise, calculate sales, manage payouts, and communicate with sellers.
Access to seller information is intended to be limited to authorized users and personnel who need it for legitimate business purposes.
Automatically collected information
When you visit our website or use online services, certain information may be collected automatically by our website provider or integrated third-party services. Depending on the services enabled, this may include your IP address, browser type, device information, pages visited, and general website usage information.
Our current use of cookies, analytics, advertising pixels, and similar tracking technologies has not yet been fully verified. We will update this policy as necessary to accurately describe the technologies in use.
2. How We Use Your Information
We may use personal information to:
Process purchases, payments, refunds, and transactions.
Manage booth bookings, cancellations, and scheduling.
Maintain vendor accounts, inventory records, sales reports, and payouts.
Respond to questions and provide customer service.
Send booking confirmations, appointment updates, account notices, and other service-related communications.
Send promotional emails and text messages when permitted by law and consistent with your communication preferences.
Share store updates, special events, new arrivals, sales, and other Penny Lane news.
Improve our website, booking processes, seller portal, and customer experience.
Maintain accurate financial and business records.
Help prevent fraud, investigate suspected theft, protect property, and safeguard our customers, employees, and vendors.
Comply with applicable laws and respond to lawful requests.
3. How We Share Information
We do not sell personal information for money. We may share personal information in the following circumstances.
Service providers
We may share information with trusted service providers that help us operate Penny Lane, including:
Square: payment processing and related transaction or business services.
Acuity Scheduling: booth booking and scheduling services.
Website hosting, technology, communications, analytics, and other service providers, where applicable.
These providers may process information under their own privacy policies and contractual arrangements. Their use of information depends on the services they provide and the role they play in processing it.
Legal, security, and business purposes
We may disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, investigate suspected fraud or theft, enforce our policies, protect our rights, or help protect the safety and property of our customers, employees, vendors, and business.
Information may also be transferred in connection with a merger, acquisition, restructuring, or sale of all or part of our business, subject to applicable law.
We do not authorize third parties to use personal information we provide to them for unrelated purposes except as permitted by law or our applicable agreements.
4. Cookies, Analytics, and Tracking Technologies
Our website or integrated third-party services may use cookies and similar technologies to support website functionality, understand website traffic, remember preferences, measure marketing performance, or provide advertising services.
We are currently verifying which of these technologies are enabled on Penny Lane's website and booking pages. This section will be updated if necessary to identify relevant tools and explain available privacy choices.
You may be able to manage cookies through your browser settings or any privacy preference tools made available on our website. Blocking certain cookies may affect website functionality.
Third-party websites and services may use their own cookies or tracking technologies according to their respective privacy policies.
5. Email and Text Message Communications
Penny Lane may send emails and text messages relating to your bookings, transactions, seller account, store operations, and other services you have requested.
We may also send marketing communications about new arrivals, promotions, special events, sales, and other Penny Lane updates, subject to applicable law and your preferences.
Marketing email: You may unsubscribe using the link included in a marketing email or contact us at pennylanetc@gmail.com.
Marketing text messages: Follow the opt-out instructions provided in the message, such as replying STOP when supported by the messaging service.
Opting out of marketing communications will not necessarily stop essential transactional or service-related messages.
Where required, we will obtain consent before sending marketing text messages. Consent to receive marketing messages is not a condition of purchasing goods or services.
We do not sell personal information to third parties so they can independently market their products directly to you.
6. Vendor and Consignor Privacy
Penny Lane maintains information needed to manage booth rentals, merchandise, seller accounts, sales, and payouts.
This information may include contact details, inventory records, sales history, booth information, account activity, and payout-related records.
We use this information to administer our selling arrangements, maintain accurate records, communicate with sellers, and fulfill applicable contractual and legal obligations.
Seller portal information is intended for authorized access. Vendors and consignors should keep their login credentials confidential and notify us if they suspect unauthorized access to their accounts.
We do not intentionally make private seller account information available to other sellers unless necessary for an authorized business purpose or permitted by law.
7. Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, or storage system is completely secure, and we cannot guarantee absolute security.
If you believe your personal information or seller account has been compromised, please contact us promptly.
8. Data Retention
We retain personal information for as long as reasonably necessary to operate our business, provide services, maintain seller and transaction records, resolve disputes, prevent fraud, and meet legal, tax, or accounting requirements.
When information is no longer reasonably necessary, we may delete, securely dispose of, or de-identify it, subject to applicable legal and operational requirements.
9. Your Privacy Rights and Choices
Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain personal information we maintain about you.
You may also have rights to obtain information about our processing practices or opt out of certain types of data processing, including targeted advertising or the sale or sharing of personal information where those rights apply.
To submit a privacy request, contact us at pennylanetc@gmail.com. We may need to verify your identity before processing your request.
Certain information may need to be retained to complete transactions, comply with legal obligations, maintain required records, or resolve disputes.
Your rights may depend on your circumstances and the laws applicable to Penny Lane. Square, Acuity, and other third-party providers may also offer separate privacy controls for information they process directly.
10. Third-Party Websites and Services
Our website, social media pages, booking tools, and other communications may contain links to third-party websites or services.
These services operate independently and may have their own privacy policies and security practices. Penny Lane is not responsible for the privacy practices of third-party services that we do not control.
We encourage you to review their privacy policies before providing personal information.
11. Children's Privacy
Penny Lane's online services are not intended to knowingly collect personal information directly from children in circumstances where parental consent or other authorization is required by law.
If you believe a child has provided personal information to us inappropriately, please contact us so we can review the situation and take appropriate action.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our business practices, technology, services, or applicable laws.
Updates will be posted on our website with a revised effective date. Where required by law, we will provide additional notice or obtain consent before implementing material changes.
13. Contact Penny Lane
For questions, concerns, or requests relating to this Privacy Policy, please contact:
Penny Lane
Traverse City, Michigan
Email: pennylanetc@gmail.com
Website: https://www.pennylanetc.com/
We appreciate your trust in Penny Lane and are committed to treating our customers, vendors, consignors, and community with care and respect.